https://www.bridgetdurkin.com/portfolio daily 0.75 2017-08-03 https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1501722139164-1LG1LB8G8ADSFLHMVE7F/image-asset.jpeg portfolio - Wayfinding Created a new 200-piece signage system for the expo, with a clear hierarchy. Signage was designed to guide runners through the expo process by using series-wide messages. An icon system was created to improve visual interest and help with navigation. https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1501369240881-0GQYXTSLNWVDTJP9E0ON/EnvironmentalDesign.jpg portfolio - Wayfinding Created a new 200-piece signage system for the expo, with a clear hierarchy. Signage was designed to guide runners through the expo process by using series-wide messages. An icon system was created to improve visual interest and help with navigation. https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1501369020040-881C1F1HUFT2LL41DIXA/EnvironmentalDesign.jpg portfolio - INSIDE TRIATHLON MAGAZINE Created a new 200-piece signage system for the expo, with a clear hierarchy. Signage was designed to guide runners through the expo process by using series-wide messages. An icon system was created to improve visual interest and help with navigation. https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1501369364894-V19SIRLBPWJ79DQNVFIM/FinisherZone.jpg portfolio - FINISHER ZONE Co-creator and director of the Finisher Zone, a results-experience tiered system, where finishers can look up race times, collect finisher badges and share their accomplishments. https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1501721703534-RID7D0GNZYA7PZOTI0PH/BoxSystem.png portfolio - Brand Management https://www.bridgetdurkin.com/work-flatiron daily 1.0 2025-05-12 https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1508985142389-CF9JDF9T9IFEPFXS81C4/SA_17_ParticipantT_041817-01.jpg Work https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1508985142078-NSF40BGT8JY7WEDND3E5/SA_17_ParticipantT_041817-02.jpg Work 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https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1504386696925-CE6UQRFA5FMJPR8OVWNQ/IT_May-June_2013.jpg Work https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1504386676481-SKXYNKJ25R5T702XCA9G/IT_July-Aug2013_COVER.jpg Work https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1504386697688-H8LTLA6BA1NBDWTDK0PJ/IT_Sept-Oct_2013.jpg Work https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1504399588823-Z7XOIGOL9S69MINUP6PR/image-asset.png Work https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1504399901870-71IJ3LNJXW1N8AFPUHCX/image-asset.png Work https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1504400071625-LYU4Z5AS934KXS7EF0Q3/image-asset.png Work Floor plan layout of a typical expo showing each section and preferred traffic flow for visitors. https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1504399764299-9RMWDR34HPOT7SMQBRF9/image-asset.png Work Textures are used to give further meaning. In the signs, while subtle, they can provide a layer of visual richness and a sparkle of secondary information. they could be used across many different projects. https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1504399935679-JRR4QPJPEUYGJ8YRIWU3/image-asset.png Work https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1504399983306-NZ6V5GMSK1G61YBKE6L6/image-asset.png Work The Numbers 1-4 represents 4 different entrances into each sections of the experience and the 4 steps each participant needs to take. Secondary icons beneath the section names show what other booths can be found in those sections. The map below was created to guide participants through the expo and give them a sense of where they are in the process and improve the overall experience and traffic flow. https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1504400444084-LVT7DUGZW18PHSV8UUVJ/image-asset.png Work Expo style guide was created to keep signage consistent across 29 events. A naming system was also created to easily locate items that need to be reproduces due to damage or loss and eliminate reproducing duplicate items. https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1504399857592-VJYDD728OHC4KO2N46LH/image-asset.png Work https://images.squarespace-cdn.com/content/v1/597d093444024389181f2700/1504400256607-HDMNRQUHVHBMXTMZM4Z6/image-asset.png Work Primary Signage Truss signs hang above the entrance to each section & the runner passes under them to enter the next area. Numbers on the signs, one – four, indicate the runners’ progression through the expo. The signs also give information about what options/steps are located in the upcoming section. Icons and descriptive copy give more details about each section. Red is primary color to make truss signs stand out. Secondary Signage 10x3 signs. The next level of signage retains the format of the truss banners and hangs from the curtain or appear above the curtain. Black is the primary color with white type, designed to for great readability, giving the most contrast. Tieratary Signage Support Signage Corral Signs and T-Shirt sizing signage. Red is the primary color on these signs. 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